When you use the website, we collect and store your personal information which is provided by you from time to time. Our primary goal in doing so is to provide you with a safe, efficient, smooth and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our website to make your experience safer and easier. More importantly, while doing so we collect personal information from you that we consider necessary for achieving this purpose. In general, you can browse the website without telling us whom you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the website. We may automatically track certain information about you based upon your behaviour on our website. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our website or not), which URL you next go to (whether this URL is on our website or not), your computer browser information, and your IP address.
The personal information we collect allows us to keep you posted on announcements and upcoming events. We also use personal information to help us create, develop, operate, deliver, and improve our services, content and advertising and for loss prevention and anti-fraud purposes. We may use your personal information, including date of birth, to verify identity, assist with identification of users, and to determine appropriate services. From time to time, we may use your personal information to send important notices, such as changes to our terms, conditions, and policies. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve our products, services, and customer communications.
At times we may make certain personal information available to strategic partners that work to provide information and services
We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any personal information we collect to the relevant third party.
You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account. For other personal information we hold, we will provide you with access for any purpose including to request that we correct the data if it is inaccurate or delete the data. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.